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What is it: Learn the basics of marketing your business for profit and answer the fundamental questions–How to have marketing work for my small businesses? What marketing tools to use for effective income generation? What is the timeline to see real results from my marketing?
Digital Marketing Course: (10-hour series) Getting started in digital marketing for your small business can seem confusing and overwhelming, yet it’s the most important thing you can work on to launch, improve, and build your service or e-commerce business.
In this four-course series, you will get started on your digital marketing journey. Learn everything from building a marketing plan and creating your first website to choosing the best tools for your business success and ensuring return customers.
Each 2–3-hour course will cover a particular aspect of digital marketing to help you build your business successfully. In addition, you will have handouts that will allow you to work directly on your business and receive feedback on your work.
After the completion of this series, you will have the ability to work directly with Samantha Dascomb, Digital Marketing and E-commerce Coach, to work on your business one-on-one.
Class 1 – Creating an Effective Marketing Plan
• Marketing vs. Advertising
• Branding & Logos
• Customer/Buyers Journey
• Your Marketing Mix
• Basic Brand Standards Guide
• Basic Marketing Plan
Class 2 – Building an Online Presence
• Choosing a domain name and email address
• Choosing a web platform or e-commerce platform
• Basics of a quality customer-centric website
• Getting Started with SEO
• Website Planning Guide
Class 3 – Obtaining Customers
• Email Marketing
• Social Media Marketing
• Influencer Marketing
• Public Relations and Press
• Basic Content Marketing Calendar
Class 4 – Delivering High-Quality Customer Service
• Asking for Reviews
• Chatbots vs. FAQ’s
• Client Follow-up and Referrals
• Sales and promotions
• Other programs (Subscription Services, Rewards Programs, etc.)
• Basic Customer Service Plan
Virtual Event Details
(Tuesday) 2:00 pm - 4:00 pm