*Postponed* Digital Marketing: Engaging Your Customers Online

“This course has been postponed. If you would like to be added to the waitlist please contact Amy Biviano at biviano@snapwa.org, Thank you for your cooperation and we apologize for any inconvenience”.

What is it: Learn the basics of marketing your business for profit and answer the fundamental questions–How to have marketing work for my small businesses? What marketing tools to use for effective income generation? What is the timeline to see real results from my marketing?

Price: $240

Digital Marketing Course: (10-hour series) Getting started in digital marketing for your small business can seem confusing and overwhelming, yet it’s the most important thing you can work on to launch, improve, and build your service or e-commerce business.

In this four-course series, you will get started on your digital marketing journey. Learn everything from building a marketing plan and creating your first website to choosing the best tools for your business success and ensuring return customers.

Each 2–3-hour course will cover a particular aspect of digital marketing to help you build your business successfully. In addition, you will have handouts that will allow you to work directly on your business and receive feedback on your work.

After the completion of this series, you will have the ability to work directly with Samantha Dascomb, Digital Marketing and E-commerce Coach, to work on your business one-on-one.

Class 1 – Creating an Effective Marketing Plan

Topics Covered:

• Marketing vs. Advertising

• Branding & Logos

• Customer/Buyers Journey

• Your Marketing Mix

Takeaways:

• Basic Brand Standards Guide

• Basic Marketing Plan

Class 2 – Building an Online Presence

Topics Covered:

• Choosing a domain name and email address

• Choosing a web platform or e-commerce platform

• Basics of a quality customer-centric website

• Getting Started with SEO

• Marketplaces

Takeaways:

• Website Planning Guide

Class 3 – Obtaining Customers

Topics Covered:

• Email Marketing

• Social Media Marketing

• Blogging

• Influencer Marketing

• Public Relations and Press

• Advertising

Takeaways:

• Basic Content Marketing Calendar

Class 4 – Delivering High-Quality Customer Service

Topics Covered:

• Asking for Reviews

• Chatbots vs. FAQ’s

• Client Follow-up and Referrals

• Sales and promotions

• Other programs (Subscription Services, Rewards Programs, etc.)

Takeaways:

• Basic Customer Service Plan